Real Estate is a lucrative, yet crowded market. The good news is there will always be need for this market! Why? We all need houses, commercial centres to be built and repaired when outdated and maintained. You can set up and grow a thriving real estate business, if you can differentiate yourself from competitors and provide value to sellers/buyers. These 6 tips can help you with growing your Real Estate business:

grow real estate business

Focus On What Is Important

When you are running your own business, it can get difficult to remain focused when you have too many distractions and tasks to do. You end up spending time with clients, who bring no revenue. You also invest time on tasks which are not that important. It is important to focus your efforts on clients who will bring more revenue and close deals with you (i.e. buy a property). When trying to sell, it can take a few months to sell a property. So, work out what methods of marketing and sales work for you and focus on them.

Attend Networking Events

To succeed and grow business in any industry, you need to develop relationships with people who can refer customers and more business to you. There is no better place to make those contacts than in networking events. However, you need to approach people in a targeted way. If you know someone attending the event who knows key influential people, ask your contact to introduce you to them. Try to attend at least 2 networking events in a month to get better results.

Real Estate Management System

real estate business

All successful real estate agents have systems in place to keep track of their progress and add value to their clients. You will have to perform various tasks;

  • scheduling appointments for viewings,
  • assigning clients to agents,
  • sending emails,
  • sharing documents,
  • sending appointment reminders,
  • marketing properties and
  • taking payments and so on.

To perform all this manually, without a system in place, will be time consuming and result in overlapping of work. To avoid this, it is best to have a management system in place. Grow in Cloud can streamline entire workflow and automate admin tasks to help you save time and increase productivity.

Use Social Media

There is no denying social media has transformed our lives. People use social media to share news, stay in touch with their friends and follow trends. More and more people are looking for social proof, before they make a decision about buying a product or service. The consumers expect to see business social media presence and not having one will affect your business growth. There are many social media channels, such as Twitter, Instagram, YouTube, Facebook (the list goes on!). Try to get remain active on these channels and regularly run promotions, share content to generate leads.

If you are not using social media, start using it now. It is a good idea to start with the largest social media network, Facebook which has 2.07 billion monthly users. You can create your business Facebook page and share news feed, add photos and advertise properties for rent and sale.

real estate business

With Grow in Cloud, you can take bookings directly from your Facebook page. You can do a lot more on Facebook to grow your business. For instance, you can select the audience you want to target, for selling a property and boost your reach by setting a marketing budget of as little as $10 dollars a day   

Email Past Clients

This is where a Management/CRM system becomes useful. You would know how many clients are interested in buying/renting a property in a particular town and who are are yet to buy/rent one. By having a CRM system, you could engage with those clients that haven’t bought via email. This would help you build a better relationship with them and if the client is now in a better position and ready to buy, they are more likely make a contact with you because of your engagement with them. Make it easier for them to contact you by adding a CTA (call to action) button in emails you sent. This will  increase email response rate dramatically.

Delegate Admin Tasks

You should be spending most of your time on tasks that will bring most value to your business. That is, staying in touch with clients, negotiating deals and building partnerships with stakeholders in the industry. The lesser, but important, admin tasks can be delegated to somebody else. You don’t need to hire a full time administrator if you don’t need one. In this digital age, you can hire a virtual assistant on an hourly/weekly rate. Both you and the VA can communicate and engage with each other through a cloud based system, like Grow in Cloud. There are many tasks Virtual Assistants can carry out for such as respond to email requests, book appointments, liaise with leads and perform other admin duties as and when required. You can find them on freelancer websites like fiverr, upwork and peopleperhour.

Some Related Posts:

Benefits Of Hiring Virtual Assistants Using The Cloud

16 Ways A Virtual Assistant Can Help Your Business

Why Your Business Should Use The Cloud (And Are You Ready?)

6 Ways Technology Is Changing In The Real Estate Sector in 2018!

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